What Will Sony Do?

In case you haven't noticed, the PS3 has been conspicuously absent from anything and everything lately except one thing: A growing sea of doubt.

1Up posted this column about Sony and how their smoke and mirrors act has produced little more than industry-wide skepticism that they still have the golden touch. Sony has a press conference scheduled for tomorrow but no one has any idea of what they will say. Here's the most telling paragraph from the story I just linked to:

Sony would be wise to study history; the console industry experiences a sea of change every decade. Atari more or less created the industry in the mid-70s, only to see its marketshare erode and give way to Nintendo in the mid-80s, who in turn fell behind Sony in the mid-90s. It's been a decade since then, and Microsoft seems a lot hungrier for victory than Sony these days. The 360 is proving to do just about everything right while Sony has offered nothing but cryptic promises.

That sums up Sony's situation in a nutshell. Either they get in the game right frickin' now or they will be left in the dust by Microsoft despite them screwing up repeatedly with the 360 launch. I have yet to see any title for the 360 that I would play repeatedly, let alone my standard five "system sellers" before I buy a console.

It's served me well over the years and will continue to do so because I see absolutely nothing for the 360 that I'm even close to interested in. With that sort of apathy still existant out there, Sony would be wise to kick something in the backside and get things in gear. Sadly, I think hubris and ego might tank this once invulnerable company unless the PS3 is revealed tomorrow as being able to play everything under the sun while making you breakfast and paying your bills.

In which case I say "go Sony go."