Greatest. Wine ad. Ever.

Martin Scorsese recently directed a wine ad. Of course, it being Martin Scorsese he didn't just shoot a 30 or 60-second spot. Oh no. He has an entire story devoted to it and the brilliance is a testament to both him and to Alfred Hitchcock. You'll know why the second you start watching the video which is mandatory viewing for film lovers.

Check it out right here.

Also, the music that kicks in during the action sequence is from "North By Northwest."